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February 13th is Mistress Day.

The founder of AshleyMadison, a dating site for cheating, Noel Biderman says that February 13th is not a Hallmark holiday yet, but he knows that substation portion of Valentine’s Day cards are given to affair partners.

“While wives around the country look forward to treats on Valentine’s Day, their husbands and lovers are more excited about what lies in store on Mistress Day.”

Here are the top excuses given before one heads off to their secret relationship:

Men’s most common excuses:
1. Working late
2. Going to the gym
3. Shopping to get their partner a present for Valentine’s Day

Women’s most common excuses:
1. Visiting parents or other family members
2. Going to the spa
3. Working late


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