By Hayden Wright
Pepsi and Janelle Monae have taken their advertising collaboration to the next level with a time-hopping Super Bowl spot.
Monae says the ad is meant to pay homage to the successful “Joy of Cola” campaign, launched in 1999 with Hallie Eisenberg, who became the famous “Pepsi girl.” Later, Britney Spears interpreted the song for a 2001 campaign which also featured jumps through the decades.
“One of the things I love is that I had major input in the creative,” Monae told Billboard. “I consider myself a time traveler, so I was excited when they told me we’d be time traveling. It’s about the joy of dance and has some nostalgic moments.”
Pepsi’s ties to the Super Bowl run deep: They notably sponsor the annual halftime show, this year starring Coldplay.