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Today Pepsi announced a deal with the estate of Michael Jackson to use his popularity and music as part of a international marketing campaign that will feature the late music icon in a major way. The campaign will be promoted in about a dozen countries and will also celebrate the 25th anniversary of MJ’s multiplatinum-selling album Bad.

They haven’t rolled out the promotional product yet, but fans in China and the U.S. will be the first to lay eyes on the ads as the campaign. The campaign is to be kicking off in a few weeks.


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