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Kicks have always been a strong part of Hip hop culture, since RUN DMC famously promoted their Adidas. Now, following a long line of rappers with shoe deals, Rick Ross steps into the endorsement arena with a new Reebok deal.

As reported by 102.3 WBMX/West Palm Beach, it was fellow Reebok endorser and musical collaborator Swizz Beatz who broke the news via twitter.

This isn’t the first time that Ross has linked up with Reebok. This past summer, Rozay, Meek Mill and Swizz Beatz released a remix to “Tupac Back,” titled  ” Reebok Back” to promote Swizz’s line of Reebok Kamikaze shoes.

This story was originally reported by 102.3 WBMX/West Palm Beach.

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